Collection: African Pride

African Pride is a haircare brand that offers a range of products tailored for natural hair textures, focusing on moisture, strength, and manageability. Their collections, such as Moisture Miracle and Olive Miracle, utilize natural ingredients like shea butter, olive oil, and black castor oil to nourish and protect hair. Since its acquisition by Godrej Consumer Products in 2016, African Pride has been operated and controlled by Black women and people of color, emphasizing community investment and cultural representation.