Aveeno, established in 1945 by brothers Albert and Sidney Musher, is a skincare and haircare brand renowned for harnessing the therapeutic properties of natural ingredients, particularly colloidal oatmeal. Their formulations are designed to soothe and nourish sensitive skin, addressing conditions like eczema and psoriasis. With a commitment to scientific research and wellness, Aveeno offers a diverse range of products that promote healthy, balanced skin and hair.