Dark & Lovely Fade Resist Dye in Jet Black-371 250g offers a permanent shampoo-in hair color solution. Formulated with the Maximum Moisturization System and Ultra-Rich Conditioning System, this dye delivers rich, long-lasting color while keeping hair soft, nourished, and vibrant. The Maximum Moisturization System and Ultra-Rich Conditioning System are designed to maintain the softness and vibrancy of your hair, while providing a long-lasting, rich color. With Dark & Lovely Fade Resist Dye, you'll have a permanent shampoo-in hair color solution that keeps your hair looking and feeling nourished.