Dark & Lovely Fade Resist Dye in Rich Auburn-374 250g provides a permanent shampoo-in hair color solution. Formulated with the Maximum Moisturization System and Ultra-Rich Conditioning System, this dye delivers vibrant color while ensuring hair remains soft, nourished, and radiant. Achieve permanent color results that are as nourishing and vibrant as they are long-lasting. With the Dark & Lovely Fade Resist Dye in Rich Auburn-374 250g, your hair will be left soft, nourished, and radiant thanks to the Maximum Moisturization System and Ultra-Rich Conditioning System. Say goodbye to dull, dry hair and hello to a rich, bold color that lasts.