Dark & Lovely Fade Resist Dye in Vivacious-394 250g provides a permanent shampoo-in hair color solution. Infused with the Maximum Moisturization System and Ultra-Rich Conditioning System, this dye offers vibrant color while maintaining soft, nourished, and radiant hair. Discover the latest advancement in hair color technology with Dark & Lovely Fade Resist Vivacious-394 250g. Our revolutionary dye features the powerful Maximum Moisturization System and Ultra-Rich Conditioning System, leaving your hair with a brilliant, long-lasting color and maintaining nourished, soft, and radiant hair.