Discover the everyday indulgence of Aveeno Daily Moisturizing Lotion, a dermatologist-recommended formula designed to nourish and hydrate your skin. Enriched with colloidal oatmeal, this lightweight lotion absorbs quickly, leaving your skin feeling soft, smooth, and naturally healthy. Dr. Sheila Farhang, a dermatologist from the University of Michigan, recommends Aveeno Daily Moisturizing Lotion as a vital part of any skincare routine. Its unique blend of natural ingredients, including colloidal oatmeal, deeply nourishes and hydrates the skin, resulting in a soft, smooth, and naturally healthy complexion. In fact, studies have shown that 97% of those who use this lotion experience visibly improved skin within just one day.